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 22466 - Social Media and Web Boot Camp 2: Lead Generation with Social Media $24.00   
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Social Media and Web Boot Camp 2: Lead Generation with Social Media
Christine Whittemore
Format: Video of Slides with Synchronized Audio

Is social media the Holy Grail for flooring and stone businesses or is it a complete waste of time? Apart from being a hip buzzword, social media tools can help flooring and stone businesses generate leads. That requires understanding how social tools relate to a business’ presence to reinforce the in-store experience and deliberately creating content for the different media forms. Attend this seminar to develop a digital marketing strategy for your business.

Please note that this seminar assumes you have attended MO01: Social Media and Web Boot Camp 1: Digital Basics and/or have active social profiles and a website you wish helped you to generate more leads for your business. You will have the opportunity to submit your website and social profiles ahead of time for review during the session.

Recognize how social media collaborates and integrates with your website to generate leads
Discover how personas, keywords and stages of your customer’s buying cycle affects lead generation and your online content
Develop a process for consistently generating and nurturing leads for your business
Critique/review successful lead generation examples through social profiles, blogs and websites including those volunteered by the audience beforehand

 






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