Format: Audio MP3 Download

Presenter: Joanne L. Delbalso, EA

If you?ve ever considered finding a niche for your practice, or are not sure whether establishing a niche is even the right path for your firm, this session is for you! Discover why focusing on a niche is the key to the successful development of a standout brand. Marketing in this niche will attract the ideal leads to grow your targeted client base. Learn how to decide what industry to focus on, how to identify those niche leads and how specialization affects your internal workflows and productivity. Joanne DelBalso will reveal the top strategies she has used to build her own niche practice, how she has successfully marketed to her ideal leads, and most importantly, how she listens and learns how to best serve her niche clientele.