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Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from Marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show Marketing you've got chops.

Presenter(s):

Chad Norman, Director of Marketing, SPARC, is a digital marketing strategist, proven leader, speaker, and author. At SPARC, he owns all corporate marketing. His book, 101 Social Media Tactics for Nonprofits: A Field Guide, was published by Wiley in February 2012.