This is a Digital Download featuring PowerPoint Slides with Synchronized Audio from the 11th Annual Intercompany Long Term Care Insurance Conference 2011. Watch the slides while listening to the synchronized audio, exactly as is happened live.

ILTCI 2011-33

Marketing LTC in the Current Environment

2010 was probably the most turbulent year in the history of the LTCi industry. This turbulence has created new marketing barriers to overcome and new marketing ideas to take advantage of in 2011. These issues will be discussed by the leader of a major carrier, an expert on LTCi and consumer behavior, and a leading distributor.

The issues include: concerns about industry confidence; actuarial problems; product redesign potential; CLASS competition with private LTCi; the overall market potential; influences on consumers; the role of the media; consumer perceptions of the need, the products and the carriers; the individual market vs. multi-life; alternative distribution; and finally, the view from the trenches.

The purpose of this session is to discuss new marketing ideas which you can use and help lead the industry to success in 2011.

Speakers: Cheung, Malcolm   Hagelman, Ronald   Wooster, Laura  
Producers: Brownstone, Louis  
Specialty Fields: Field Marketing,Home Office Marketing
Session Type: Interactive Forum