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When Is New 'Newsworthy' Or Just 'So 20 Seconds Ago'? - Lynn Cohen

Lynn Cohen, Merryfield Garden Center Locust, Virginia

NEW can translate into INSTANT SALES or just another same old, same old. What does this new variety bring to the table that will merit the cost of adding yet another variety to our already mind-boggling perennial offerings? Will it compel customers to eagerly pull out their wallets or will it just add to their confusion? Is it better?...best?... different?...or just all too similar? Lynn will highlight noteworthy newer perennials, a few overlooked gems and focus on why and how they should sell. New is not always worthy, but sometimes it's wonderfully WOW-SY!