19641 - Groupon or Coupon?: Conventional, Modern Marketing Strategies to Build and Maintain Customer Base - Gary Lewis [ ]

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19641 - Groupon or Coupon?: Conventional, Modern Marketing Strategies to Build and Maintain Customer Base - Gary Lewis

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Groupon or Coupon?: Conventional, Modern Marketing Strategies to Build and Maintain Customer Base - Gary Lewis

Gary Lewis, Phoenix Perennials Vancouver, British Columbia

The marketing options for small business have never been so diverse. Choosing the right mix of marketing strategies and using them effectively is critical to the success of your business. Gary will elaborate on his experiences using conventional marketing such as newspapers, community newspapers, magazines, radio, press releases, garden group talks and charity events versus his experiences using modern marketing tools such as a website, e-newsletter, Facebook, Twitter, YouTube, online auctions and social commerce using the Groupon model. He will discuss the pros and cons of each medium and share strategies he has developed to leverage their full potential while avoiding their inherent pitfalls.