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Social media may have given your marketing team a new swagger and
sexiness, but sharing ownership of this valuable channel should be a
priority for every human resources leader. Establishing community
guidelines, monitoring the stream, and recruiting with social advertising
are all activities that belong with those responsible for the employment
brand: you! Can you put the genie back in the bottle and wrestle the
Twitter account away from Marketing? No. But you can take control of
its tone, process, and measurement with these 20 proven tactics. Return
from IHRIM a social hero, and show Marketing you've got chops.
Presenter(s):
Chad Norman, Director of Marketing, SPARC, is a digital marketing
strategist, proven leader, speaker, and author. At SPARC, he owns all
corporate marketing. His book, 101 Social Media Tactics for Nonprofits:
A Field Guide, was published by Wiley in February 2012.
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