Formats: Audio CD (shipped) or Video of Slides synchronized with audio Download

Presenter(s):
Jonathan Hall

The bottled water industry bills itself as "healthy hydration;" but do consumers see it that way given Big Soda's positioning. We will discuss the following slogans- Coca-Cola- "Who knew Coke hydrates?" Powerade- "Ice Cold Hydration" Gatorade- "Are You Hydrated?" Vita Coco- "Hydrate naturally." Session will use latest research to sort hydration myths from fact.