Rifle Hughes

It’s a known fact that you only have two seconds to connect with your customer and grab their attention. The surge of healthy and nutritious beverage offerings has catapulted the industry into mainstream, and it’s now more challenging than ever to differentiate yourself from the competition, communicate your brand story and establish a sense of trust amidst all of the noise. Join Managing Director and branding & packaging expert Rifle Hughes as he outlines tools to position your brand in a clear and meaningful way, tell your authentic story and create trust with an increasingly skeptical audience. Learn how this process guided the creation of a new line of healthy beverages currently making a huge splash in the category.