Matt Hudson

Regardless of the size of your physical store, how do you engineer an experience that wows every Customer every time. Using recent research on Customer shopping behavior, you will learn it?s no longer enough to meet Customer expectations and compete. This session will introduce you to a new term and give you some tips on making your store come alive.

Learning Objectives:

• Discuss the latest research on customer shopping behavior
• Define Experience Engineering and how it can shape your planning
• Identify?3 ways visual merchandising can shape the Customer Experience
• List the types of signs every retail store should be using and how to use them effectively in a smaller space

Target Audience:? Retailer