Format: Video of Slides with Audio

Presenter: Jon Namba, Michelle Reichow, Roy A. Reichow

This session will give participants the opportunity to ask questions of wood flooring professionals with combined experience of nearly a century in the industry! The panel of experts will field your questions in this facilitator led format directed towards educating retailers, architects, designers, and installers. This is an opportunity to gain understanding of floor failures and how to prevent them, best application and procedures, and how to maximize your sales while minimizing your claims. Upon completion of this session, participants will be able to: ? Recommend the proper flooring, based upon the environment and your customer?s lifestyle ? Ensure that the project is ready for installation, including testing and documentation of environmental and structural readiness ? Manage the project through the installation and if applicable, sanding and finishing process ? Implement quality assurance and customer satisfaction procedures, including teaching the customer how to properly maintain their floor