Presenter: Ed Kless

Format: Download MP4 video of presentation slides and audio

WARNING: If you are against the idea of value pricing, do not attend this session. This session is only for people who are really curious, or already get the value part of value pricing. Ed Kless will be leading a conversation using input from participants, so bring your questions, pricing challenges, success stories, failure stories and the like and we will dissect and figure it out together. This is an opportunity to use the collective brain power of the entire conference. It only happens once a year, so don?t miss it.