16711 - 178 If You Build It… Getting Social Media and Collaboration Participation - Brian Gaspar [ ]

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16711 - 178 If You Build It… Getting Social Media and Collaboration Participation - Brian Gaspar

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You've decided to implement social media and collaboration tools. How do you get your workforce to participate? Simply providing the tools isn't enough. Businesses are finding that without the right motivation, people won't participate, which defeats the purpose of providing the tools in the first place. What constitutes successful participation? What are the motivators? What are the pitfalls? You will learn that it isn't just about the technology or usability – it's also about understanding how these tools relate to getting work done in the first place. As HR is often the owner of social media initiatives, it's crucial to ensure their success.

Presenter:
Brian Gaspar is Director of Product Strategy at Oracle.