The Customer Said Yes! Now What Should I Do? - Increasing Repeat and Referral Business
Brian Gracon, PhD, Paul Friederichsen
Format: Video of Slides with Synchronized Audio

We all know that repeat and referral customers are of tremendous value to our businesses. They come with built-in trust, are less expensive to find, and they buy more and more often. This seminar will share strategies, tips, and techniques to increase repeat and referral business right from the moment the customer decides to buy from you until the next time she (or a family member, friend, or a member of her network) buys from you. Sales, service, follow-up, and social media techniques will be discussed.

At the end of this seminar, participants should be able to:
Complete a sale in a way that creates expectations for more sales (repeat and referral) based on your essential business offering
Provide excellent installation and other services to strengthen that expectation
Improve follow-up techniques to ask for the additional business
Avoid the new ROI – Risk of Inactivity – when it comes to social media and use social media marketing as part of the repeat and referral sales process