How to Effectively Deal with the Mobile Enabled Shopper
James Dion
Format: Video of Slides with Synchronized Audio

Are you seeing customers who come to your showroom equipped with an iPad or mobile phone and they are either scanning bar codes on your products or entering names of the products to search pricing on the web? More and more consumers are using their mobile devices to discover the lowest prices on the web. Sometimes the exact same tile or carpet or engineered floor is not available but they will find similar products and then ask you for a lower price based on what they have found. There is no doubt that this trend is going to continue and accelerate in the future. This session will teach you how to effectively deal with this mobile enabled shopper and to help you take the focus of the sale off the square foot price to a focus that you can win. Learn how to do it!

At the end of this seminar, participants should be able to:
Deploy specific tactics to minimize or eliminate price comparison shopping in your store
Identify which products are more likely to be affected by price transparency
Prevent customers from exploiting your associates’ product knowledge and then buying somewhere else
Discuss the Supreme Court decision that can protect you from “free riders”