Audio Recording

Presenter: Trisha E. O'Hehir, RDH

Patient education often falls on deaf ears, especially when discussing scientific concepts. Bacterial biofilm is a complex ecosystem triggering a cascade of inflammatory responses leading to tissue destruction, gingival bleeding, and bad breath. Distilling this scientific research into sound bites is an easy and effective way to communicate with patients. Learn from today's marketing science the essential element needed to insure patients "buy" your advice and treatment plan.