Format: Video of Slides with Audio

Presenter: Lewis Migliore

You can?t judge a carpet by its fiber alone. Attend this session to learn more about the existing and new carpet fibers and technologies in use today. We?ll explore it all, including recycled content, shapes, styles, coloration, unique performance characteristics of each fiber, construction and style influences, how carpet and the fibers they are made from are tested, the tests employed and why and how small changes can mean vast increases in performance. The more you know about carpet fiber the more successful you?ll be selling the product while satisfying your customers. Learning Objectives ? Upon completion of this session, participants should be able to: ? List the various fibers used in carpet today ? Identify the performance characteristics of each fiber ? Discuss how to separate facts from myths and marketing hype about the various fibers ? Recognize how to use this information to increase your sales