Branding and Publicity Format: MP3 Download or USB Flash Drive These lectures were audio recorded at the Erma Bombeck Writers' Workshops between 2010 and 2018. Download the MP3 files today or have them shipped to you on a USB flash drive. Listen to these wonderful speakers recorded live.   THIS PACKAGE INCLUDES ALL OF THESE PRESENTATIONS: Let’s Talk About Success: Best-Selling Secrets, Novel Ideas and Hit-Making Humor Panel Nancy Berk, Amy Ephron, Cathryn Michon, Cindy Ratzlaff and Alan Zweibel Imagine having coffee with four or five friends who happen to be acclaimed authors who want to help you write your own success story. Bring your “to go” coffee mug to this panel and soak up advice from the experts. From writing inspiration and productivity tips to promotional strategy and insights they never saw coming, you’ll benefit from the wisdom, history and candor of these unique writers. Surrounding Your Brand: How to Define Your Content, Stake Out Your Niche And Own Your Corner of the Writing World Tracy Beckerman For many years, Erma Bombeck’s name has been synonymous with heartfelt writing and authentic family humor. But in today’s over-saturated writing market, can your own name be enough to help you cut through the clutter, define your niche and find an audience? Clearly what you write is more important than what you call yourself. But having an instantly recognizable column or blog name can give you a real advantage. Tracy Beckerman, who writes the syndicated column “Lost in Suburbia,” knows firsthand how branding yourself can help you take your column or blog to the next level. In this session, she will show you how defining and surrounding your brand legally, promotionally, and across multiple social media platforms can help you grow your readership, increase your writing opportunities and make more money. From Hometown to Hollywood: The Psychology, Strategy and Secrets Behind Gaining National Exposure Dr. Nancy Berk Capturing a national audience requires productivity, industry insight, creative problem-solving, genuine networking, PR skills and the ability to step out of your comfort zone. And thankfully, it’s not always about who has the biggest checkbook. This workshop will help you analyze the steps, identify the psychosocial roadblocks, and draft the most cost-efficient and optimal strategic plan for your own creative success story. Brand to Book: Creating Online Voice that Opens Doors Anna Lefler It's a noisy, crowded Internet out there, and the best way for your work to get noticed is to create a compelling, distinctive voice. Your voice is, after all, your brand — your key to attracting not only readers, but agents and publishers as well. In this session, we will roll up our sleeves and dig into the rewarding process of crafting your personal humor brand, including making yourself — and your work — memorable, honing your humor voice, the importance of consistency, the value of broad appeal, building on what comes naturally to you, and more. Lights! Camera! Video! Jim Higley If a picture's worth a thousand words, then what's a video worth? Find out and join in this informative session that explores how to integrate video to your marketing toolkit to enhance your stories and promote your blog, book and brand. You'll learn easy things you can produce with a smartphone as well as simple digital video basics anyone can master! Quiet on the set! And action! You’re Not Your Community but You Are Your Brand: How to Build Your Online Community and Brand Debra Haupert Want an engaged community? Build it through defined goals, objectives and a strong brand. Then grow your online community through social media, content and, what we all want in online communities, conversations. It can be overwhelming, so we'll share tips and tricks for managing a strong social media presence plus how to create a strategic plan to build and grow your online community. Publish, Don't Perish: How to Successfully Self-Publish, Distribute and Market Your Book Mark Levine It’s a Brand New Brand YOU World: Why Authors MUST Treat Themselves and Their Books as Brands - Even Before Publication Cindy Ratzlaff You are the brand and every book you write is a brand extension. Developing a personal author brand will save you time, money and frustration as you move from the writing phase to the marketing phase of your book — and help you attract a large following of passionate readers who are truly interested in your books. Cindy Ratzlaff will share the exact tips, tools and strategies she has used to help best-selling authors create their own personal brands, promote their books through a set of massive, branded social platforms and drive sales — all without compromising their privacy or engaging in hardcore selling. You’ll come away from this workshop with a step-by-step guide to developing your own personal author brand and a checklist of action items you can take immediately to build your own brand and position your social influence for rapid growth.