Format: Video of Slides with Audio
Presenter: Marty Gould
Your local brand can be just as powerful in your hometown as worldwide giants like Walmart and Home Depot, but to do so, you have to take a page or two out of the big guys? playbook. Attend this interactive session to learn many of the mega-competitors? secrets and how to apply them to your business.
Upon completion of this session, participants should be able to:
? Identify which of the five major brand positions are right for their business
? Explain the difference between advertising and marketing, including why many local companies confuse the two
? Recognize methods that build brand awareness throughout the customer's buying process
? Create a brand identity that fits with their company?s culture and values