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Sessions recorded live during the conference
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Item Presentations
01 THE MEDICARE LANDSCAPE: SPOTLIGHT ON MEDICARE SUPPLEMENT (NO VIDEO)
(32 minutes)
How does Med Supp currently stack up against other Medicare product options? Who are the key competitors and how are they maintaining their competitive edge? As more Baby Boomers join the ranks, what’s the outlook for Med Supp insurance? An insightful, “by the numbers”
02 MEDICARE SUPPLEMENT SALES TECHNOLOGY: WHAT BLIND SPOTS ARE PEOPLE MISSING?
(66 minutes)
More strong solutions exist but they don’t necessarily communicate or come close to maximizing efficiency. What are today’s ‘best in class’ IT solutions for field sales professionals and for call centers. What on the horizon to know about and watch for?
03 BEHAVIORAL ECONOMICS; WHAT REALLY DRIVES CONSUMER DECISION MAKING?
(76 minutes)
Concepts of Behavioral Economics and Decision Making Psychology. How irrational consumers can be, as well as the potential use in and implications for the Medicare Supplement market.
04 STRATEGIES FOR ENTERING AND DEVELOPING THE MEDICARE SUPPLEMENT MARKET
(59 minutes)
Experts examine and explain modes of market entry and different market entry strategies with a focus on minimizing risk and maximizing the likelihood of early success. Must-know information if you are considering entering or building a young Med Supp business model.
05 THE MILLENNIAL AGENT: SUCCESSFULLY ENGAGE THE NEXT GENERATION OF AGENTS
(67 minutes)
The future success of your sales practice will depend on how successfully you recruit, motivate and retain younger agents. Millennials surpass baby boomers making it vital you understand how to engage the online generation.
06 WHAT WE’VE LEARNED ABOUT MEDIGAP POLICYHOLDERS
(69 minutes)
The most interesting and revealing findings from AARP’s comprehensive research of over 4 million policyholders. What's wanted; what trends in health care impact their selection and use of policy benefits. Researchers share what's changing and what’s unique about MedSupp enrollees.
07 NUANCED PRICING: SMALLER COMPANIES CAN COMPETE & SURVIVE AMONGST GIANTS
(64 minutes)
David and Goliath challenges and sound actuarial strategies for being both successful and profitable over the short- and long-term. Leading Medigap pricing actuaries address the small nuances that matter most.
08 PRESENTATION: FUTURE DIRECTIONS: THE ELECTION AND ITS IMPACT ON MEDIGAP (NO VIDEO)
(43 minutes)
A look at the 2016 elections and their potential impact on Medigap from two of the nation's leading experts. A peak behind the curtain of what's possible...and probable, and how the Med Supp industry can best prepare.
09 CAN YOU HAVE IT ALL? CAN DIRECT TO CONSUMER AND BROKER CHANNELS CO-EXIST?
(68 minutes)
Can insurance companies effectively market and sell directly to consumers while maintaining a healthy brokerage distribution at the same time? A panel of providers, distributors sales executives and technology providers address this perplexing question
10 FEDERAL AND STATE UPDATES: LATEST CHANGES IMPACTING MEDICARE SUPPLEMENT
(61 minutes)
The latest look at what's taking place at the CMS, Federal and State-level in terms of Medigap plans. Plus lots of time for your questions of leading regulatory insiders
11 MED SUPP CONSOLIDATION AND ACQUISITION STRATEGIES; THE ONES THAT WORK
(73 minutes)
Many mergers and acquisitions fail to achieve their financial and strategic objectives. Top actuarial experts and business leaders share their experiences and the keys to reality valuations, financial strategies, and operations challenges that lead to a successful arrangement.
12 DISTRIBUTION EVOLUTION IN THE MEDIGAP MARKET: FMO FORMULAS FOR SUCCESS
(78 minutes)
Growth and profitability are top priorities but always the hardest to achieve. Our panel of leading national and regional distributors share strategies for building thriving and profitable distribution. Can you start today and still be competitive?
13 LOOKING AHEAD TO 2020: INSIGHTS FROM AN ACTUARIAL PERSPECTIVE
(46 minutes)
Change is coming and planning starts early! Hear the predicted scenarios that actuaries anticipate will impact Medigap markets and pricing and how they anticipate reacting.
14 MEDIGAP COMPLIANCE 101: A BEGINNERS GUIDE TO MEDIGAP COMPLIANCE
(68 minutes)
Compliance is costly. complicated and dynamic. Stumbling in the dark increases the cost and adds complications. Learn the basics of MedSup compliance so that you get started on the right track.
15 SHAPING YOUR TELEHEALTH STRATEGY (NO VIDEO)
(34 minutes)
The U.S. telehealth market will grow from $240M in 2013 to $1.9B in 2018. How will insurers leverage telehealth technologies to lower costs, improve quality outcomes and enhance policyholder experience.
16 TURN YOUR SPARE BEDROOM INTO A HALF-MILLION DOLLAR SALES GENERATOR
(73 minutes)
Successful strategies directly from producers selling Medigap over the phone and Internet. How to start … how to get your agency's agents to start. From lead generation to closing sales.
17 SECURITY AND SALES: STRIKING THE BALANCE BETWEEN RISK AND OPPORTUNITY
(53 minutes)
A panel of IT providers, distributors and Medigap sales executives address best practices for balancing sales and ease of doing business with security requirements. Why carriers react differently to the same regulation and is a common ground ever achievable?
18 MEDICARE SUPPLEMENT UNDERWRITING: THE LATEST AND GREATEST
(68 minutes)
Experts share the top innovations that are or could impact Medigap underwriting. Maintenance vs. treatment medications debate, and how to optimize automated underwriting rules. Results of recent underwriting industry research.
19 MEDIGAP 2020: WHAT'S THE LATEST ON CHANGES THAT WILL IMPACT MEDICARE SUPPLEMENT
(58 minutes)
What’s the latest on changes that will impact Medigap. The latest update from the NAIC on changes that will impact Medigap in 2020. The Chair of the NAIC Medigap Task Force will be joining us on a panel to discuss the new Regulations going into effect for 2020.
20 MAXIMIZING A MULTI-CHANNEL DISTRIBUTION: LATEST IN TECHNOLOGY UTILIZATION
(64 minutes)
However advanced your organization is on the digital transformation journey, discover the latest best-practices to get the greatest return and lead efficiency from every marketing dollar spent.
21 MEDIGAP CLAIM FRAUD: CHALLENGES & OPPORTUNITIES
(47 minutes)
Controlling questionable and fraudulent claims is essential. Experienced experts will examine what's new in the landscape of Medicare fraud and share experience, insights and best practices.
22 MEDICARE SUPPLEMENT MARKET OUTLOOK: A VIEW FROM THE TOP (NO VIDEO)
(37 minutes)
A lively discussion with leaders representing different sized Med Supp carriers; start-up, midsized and large
23 WHAT DO AGE-INS WANT OUT OF THEIR MEDIGAP COVERAGE?
(71 minutes)
Leading researchers share insights from separate consumer research studies. Hear the key factors age-ins consider when making health insurance buying decisions
24 RATE INCREASES: THEY'RE SAVING YOUR BACON
(69 minutes)
Medicare Supplement and rate increases go together like breakfast and bacon. Be prepared to discuss the fundamentals and the essentials for rate increase success (bacon not included
25 ADVERTISING & MARKETING COMPLIANCE: LESSONS LEARNED FOR FASTER APPROVALS
(46 minutes)
The latest lessons learned and red flags to avoid when filing advertising material and lead generation pieces. What the States tell us and actions or responses that have worked for faster approvals.
26 USING DATA TO ACQUIRE CUSTOMERS; GENERATE MOST RESULTS FOR LEAST COST
(26 minutes)
Data is data. In an increasingly competitive environment like Medicare insurance prospecting, the critical difference is data mining and data segmentation used to maximize campaign results.
27 HIGH DEDUCTIBLE PLAN F; MARKET TRENDS & SALES OPPORTUNITIES
(57 minutes)
Sales of High Deductible Plan F account for 60 percent of some company's sales. Hear forecasts for HD Plan F and understand what's taking place in the market today … and forecasts for the future.
28 BACK TO THE FUTURE - THE AUTHOR OF SALES LESSONS FROM THE MASTERS
(69 minutes)
The author of Sales Lessons from the Masters, shares sales principles and concepts from the great sales masters of the industry. These principles will result in increased sales.
We thank these industry leaders for underwriting costs for recording and making available conference recordings.








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