Guilty By Association - Defining Your Image
Tony Nethery, COLORMATCH
In today's economy, finding the right market segment and claiming it can prevent a shop's decline. Aiming for specific market focus, in order to tap into that golden vein of business, requires defining your business. In this class, we will provide insight to determine what marketing segment your shop is best suited to pursue. Learning Objectives: understand the reality of DRP; learn how to look for the niche market; learn about Business-to-Business marketing; understand the value of industry associations.