This is a Digital Download featuring PowerPoint Slides with Synchronized Audio from the 11th Annual Intercompany Long Term Care Insurance Conference 2011. Watch the slides while listening to the synchronized audio, exactly as is happened live.
Critical Findings in LTC Insurance Buyer and Non-Buyer Behavior
This session summarizes key findings from the 4th generation of AHIP’s buyer and non-buyer studies, including results from a general population survey as well. This study provides us with a 20-year perspective on factors motivating and inhibiting purchase behavior. Key trends which have sustained over time are identified, as well as new emerging factors of importance in reaching our target markets. This year’s survey provides unique insights into consumer attitudes about health care reform, the CLASS Act and the new DRA Partnerships for long Term Care.
Producers: Tell, Eileen
Specialty Fields: Policy and Providers, Field Marketing
Session Type: Panel Discussion