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 19933 - Marketing to Generations X and Y - Bill Haas

Compact Disc

Marketing to Generations X and Y
Bill Haas, Haas Performance Consulting LLC

Meeting their expectations is the easy part. Communicating a message to attract and engage them seems to be the challenge. You cannot ignore these two groups at 120 million strong - the opportunities are enormous. We will examine what makes them unique and what influences their decision making. Understanding the obstacles of reaching them beyond their incredible filters will lead your business to connecting with an extremely loyal customer.


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