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 19936 - Guilty By Association - Defining Your Image - Tony Nethery

Compact Disc

Guilty By Association - Defining Your Image
Tony Nethery, COLORMATCH

In today's economy, finding the right market segment and claiming it can prevent a shop's decline. Aiming for specific market focus, in order to tap into that golden vein of business, requires defining your business. In this class, we will provide insight to determine what marketing segment your shop is best suited to pursue. Learning Objectives: understand the reality of DRP; learn how to look for the niche market; learn about Business-to-Business marketing; understand the value of industry associations.


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Compact Disc is a standard Audio CD, play on CD player or computer.
Video of PowerPoints with Synchronized Audio - Download
is a downloadable video file.
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