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 21421 - Simplifying Natural and Functional Beverage Trends for Retail Action $40.00   
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John Pavlenkov

Understanding emerging consumer product demand is key to sales success by insuring shopper expectations are met. This is especially true for the consumer beverage segment, where assortment of products with healthy, natural, or functional attributes is critical to the shopper experience. SPINS John Pavlenkov, will overview and quantify category and segment trends (including emerging ingredient and attributes (e.g., alternative sweeteners)) leveraging conventional sales data and data from SPINS Natural Channel Retail Measurement Service. Insight into emerging natural and functional beverage segment opportunities will be revealed. John will also provide practical applications to leverage retail trends.


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