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 21428 - Functional Revolution: Marketing Trends in the healthy and functional beverage category $40.00   

Formats: Audio CD (shipped) or Video of Slides synchronized with audio Download

Jeff Hilton

The presentation will focus on marketing and packaging trends in the healthy and functional beverage category. Key points will include new and innovative delivery formats, popular and trending functional ingredients, condition-specific health benefits that are most common and emerging in the marketplace, and how healthy and functional beverages can best appeal to both the Millennial and the Boomer demographics, two distinct groups with totally unique attitudes towards health and wellness. Also, engage in discussions about why healthy beverages are leading the functional revolution with consumers generally.


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