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IN A CROWDED MARKET GETTING PROSPECTS TO RAISE THEIR HANDS

Insurers spend tens of millions in ad campaigns, direct response and brandinmg with the ultimate goal of getting prospects to act. Using real world case histories, our panel examines creative messaging, data analysis and strategies that work to get Mediga

Tom Heitman, Creative Director, KBM Group, St. Louis, MO
Richard Hamer, President, Deft Research, Minneapolis, MN
Lindsay Resnick, Chief Marketing Officer, KBM Group Chicago, IL

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