Format: MP3 Download $10 - or - Compact Disc $12

Presented by: Robert Frayer

Description:
Certification is a term widely used, but seldom correctly. Understanding certification and what it means and doesn't mean can be of tremendous value to repairers as they struggle each and every day to do the best repair at the best price for the consumer. As the competition within the industry intensifies, certification opens the door for shops to differentiate themselves in the market. The presentation hopes to add clarification around certification, dismissing myths and false claims, and clarifying how a shop can use certification to grow its business.