Presenter: Bruce Phillips & Blake Oliver

Format: Download MP4 video of presentation slides and audio

If you are like many accounting professionals, you have started to feel it. The tremors that let you know something big is coming. A seismic shift in the accounting profession is under way, and as the ground begins to shake, keeping your footing could become difficult. Just like an earthquake destroys virtually everything in a town, these fundamental shifts could be devastating to many traditional accounting practices if the firm owners fail to act.

In this session, we'll provide insights about how to avoid becoming a casualty, but more importantly, we’ll do our best to show you how to create a firm that thrives in the new world. We will talk not just about adding Xero technology to your practice, but also about adding a zero to your profitability.