From the Press Ganey National Client Conference
Format: Audio - MP3 Download
Presenter: Kevan Mabbutt, Anne Pendo
Health care marketers must learn to harness the power of the increasingly influential voice of the patient in order to strengthen brand and drive patient acquisition. In this session, we will introduce the latest in digital consumer research, identifying where consumers search for information and how they navigate patient reviews to choose a provider. Learn how Intermountain Healthcare is leveraging patient experience surveys, in-person rounding and social media sites, to harvest the patient voice. They utilize appreciative inquiry to support their physicians with positive patient feedback that increases their engagement and drives the delivery of safe, high quality, patient-centered care.