Title: Becoming a hypnotic urinary incontinence influencer
Presenter: Sue Peacock

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"Urinary incontinence affects 200 million people worldwide. Often, women wait 6.5 years from the first time they experience symptoms until they obtain a diagnosis.

These figures, just represent the people who have reported symptoms. We know that incontinence is one of the least-talked-about medical issues. Between the social stigma that many patients face and personal embarrassment they experience, it's no surprise that there's less understanding about incontinence than most other health challenges. Urinary incontinence also can have a detrimental effect on activity levels and psychological state, leading to depression and withdrawal from social settings.

Urinary incontinence impacts on the individual, on society and on the economy. As hypnotherapists we are well placed to use our skills to help people manage their symptoms so they can re-engage with their life. My presentation will discuss why hypnosis is perfect of this group of patients, why it is a useful method to teach other health professionals and my experiences of treating this group of people using case studies."