MP3 Download: $27
Compact Disc: $30
12306 TU15N - Back to Basics – Sales and Marketing
Sales are the lifeblood of any business and marketing is essential to attracting customers. Yet, many collision repair shops have fallen inot "DRP Complacency" and forgotten how to sell collision repair. And marketing is overlooked because we expect work to just show up. We will get "back to basics" with a review of the sales cycle, a focus on proper qualification to discover the customer's true needs, a demonstration of closing techniques, add on sales not related to the loss, basic marketing concepts including; the five components of a marketing plan, guerilla marketing, and marketing to the customer base by all your shop salespeople.
HW Nunn & Associates
Happy Valley OR