- FORMAT:
MP3 Download: $12
Compact Disc: $16

12324 WE09N - Key Account Management

Course Code: WE09N Presenter(s): Amjad Farah Event Type: Conference Session (90-minute) Tracks: NACE Management

Description:

Your success depends on managing those relationships that are most critical to your business.  Enhanced sales skills are vital to managing those key accounts. Understand the difference between Key Account Management and traditional sales and how they compliment each other. Learn the process steps to Key Account Management. Position your business in a positive light with your Key Accounts.

Presenter(s):

Amjad Farah BASF Corp. Southfield MI United States   Amjad Farah is Manager of Business Development; and as such manages the Value-Added, Color Support and Training Groups for the BASF Automotive Refinish business located in Southfield, Michigan. Amjad has been with BASF Coatings North America for 15 years, holding positions in marketing, manufacturing, technical, field customer support, and quality. He holds a Bachelor's degree in Chemistry from the University of Toledo, an MBA in Marketing from the University of Phoenix and is a Lean Six Sigma Master Black Belt.