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 12719 - How to Do It Room: Products

Format: DVD-Video

Host: Melinda Emerson
Guests: Tim Berry, Palo Alto Software & Patrick Pearce, LightWing Studios

There are new marketing strategies being developed all of the time in every industry. Sometimes in academia we’re in a position where we are behind the market; responding to shifts in the marketplace rather than contributing to new, cutting-edge ideas. What can we do to help entrepreneurs become better marketers?


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