Using Data & Technology to Take the Guesswork Out of Marketing
Joe Gibson, CustomerLink
For years, only large corporations could use advanced technologies to maximize marketing returns. Now, however, sophisticated consumer profiling and automated Internet marketing functions (like customer reviews and social media) are accessible to independent automotive service and collision repair providers. This levels the playing field, providing independent providers with tools essential to finding, and keeping, the most profitable customers. This session provides a straightforward approach to understanding what technologies are available to you and how you can easily, and successfully, implement a marketing program that will help you claim the market share you deserve.