LTC1012 - Cracking The Toughest Market: Those With No Prior (LTC) Experience [ ]

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From: 2012 AALTCI Summit

LTC1012 - Cracking The Toughest Market: Those With No Prior (LTC) Experience

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Cracking The Toughest Market: Those With No Prior (LTC) Experience
Duration: 1 Hour 7 minutes

Market expansion depends on compelling consumers with no prior experience to purchase. Discover messaging that works … and understand how to deliver the right message to the right person. Leave understanding what long-term care insurance actually does … and you'll be ready to crack what most call the "toughest market."

Harley Gordon, Esq., President, Corporation for Long-Term Care Certification, Newton, MA

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