Format: MP3 Audio Download

Presenter: Rachel Garcia, Stephanie Gssime

Roofing companies are in a great spot to grow into areas like insulation, waterproofing, and other parts of the building envelope. This session will show you how to build on the people, relationships, and systems you already have to break into those markets. We’ll talk about how to make smart decisions about where to grow, how to get more out of your team, and how to connect different parts of the business for better results. You’ll leave with practical tips to figure out where you’ve got room to grow?and how to get started immediately.

Learning Objectives:

• Evaluate adjacent growth opportunities within the building envelope by leaning on the grit, skills, and experience your team has already built in roofing.
• Identify team strengths and spot natural overlaps across roles.
• Use simple strategic tools from Good to Great and Playing to Win to make smart, confident choices about where to grow and how to succeed.
• Develop clear next steps that tap into your team’s strengths, sharpen focus, and move you toward integrating more of the building envelope into your offering.