Format: MP3 Audio Download

Presenter: Moderator: Ellen Thorp, M.A., CAE; Jason Wilen, AIA, NCARB, CDT, RRO; John Geary

As rooftop solar demand surges, roofing contractors are perfectly positioned to own this opportunity-if they understand the requirements. This session delivers practical insights to help contractors assess, prepare, and upgrade commercial roofs for solar integration. You'll learn the structural, membrane, and drainage factors that determine success, plus how to use real-world case studies, code exemptions, and revenue models to win jobs and guide your customers. Walk away with immediate steps to turn your roofing knowledge into added value, solar-readiness upgrades, and long-term business growth.