Formats: Audio CD (shipped) or Video of Slides synchronized with audio Download
The bottled water industry bills itself as "healthy hydration;" but do consumers see it that way given Big Soda's positioning. We will discuss the following slogans-
Coca-Cola- "Who knew Coke hydrates?"
Powerade- "Ice Cold Hydration"
Gatorade- "Are You Hydrated?"
Vita Coco- "Hydrate naturally."
Session will use latest research to sort hydration myths from fact.