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 21427 - Who Owns "Hydration"?: Big Soda's Efforts to Win Hydration Dominance from Bottled Water $40.00   
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Jonathan Hall

The bottled water industry bills itself as "healthy hydration;" but do consumers see it that way given Big Soda's positioning. We will discuss the following slogans- Coca-Cola- "Who knew Coke hydrates?" Powerade- "Ice Cold Hydration" Gatorade- "Are You Hydrated?" Vita Coco- "Hydrate naturally." Session will use latest research to sort hydration myths from fact.


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