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 MPI-11 Measure or Perish: Why Knowing Your Meeting History is Essential – Amy Sherwood
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Measure or Perish: Why Knowing Your Meeting History is Essential – Amy Sherwood, IAPP Measure or Perish: Why knowing your Meeting History is Essential – Attendees of this session will learn why collecting historical data is necessary when planning meetings. Particularly in a down turned economy meeting planners need to be at the top of their game. To do so they must rely on a bevy of information that can guide their strategy, budgeting, and purchasing decisions. More than ever planners must justify their spending, do it better than their competitors and deliver more with less. This session will make the case that you must arm yourself with the data. Using examples and tools, attendees will work through sample worksheets and share their experiences with colleagues. Attendees will learn how to predict their attendance while building a budget, not after; they will understand how much alcohol should be ordered and accurately print the correct number of marketing materials and much more.

Amy Sherwood is Operations Director at the international Association of Privacy Professionals. She joined the IAPP as the organization was beginning to take shape and was instrumental in moving event operations from and association management company in house. In her first role as Events Director, Sherwood built a program from one staff member to a team of eight. She developed procedures, developed strategies and managed daily operations. Today, she has oversight of all operational and business functions as they relate to events, membership, certification processing and general office flow. Prior to joining the IAPP, Sherwood worked at Strawbery Banke, and outdoor history museum, as an events manager, where she helped build a facility rentals program, and produced fundraisers, and educational events. She has worked in New York for philanthropy the Markle Foundation; Fanlight Production in Boston, an educational film distributor and has degrees from the Culinary Institute of America and Ithaca College’s Park School of Communications. She holds certifications in meeting planning (CMP) and information privacy (CIPP). In her free time she volunteers regularly for many organizations. She has been a Big Sister through the Big Brother Big Sister program for 6 years, organized a major fundraiser that is now in its thirteenth year for the Avis Goodwin Health Clinic; and was Chair for the Amesbury Cultural Council.

 






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