Presenters: Lauren Backstrom, NFPA; Lorraine Carli, NFPA; Michael Hazell, NFPA   

Each year, social media grows in popularity across the world. Knowing how to utilize social platforms to spread safety messages and educate the public will aid in the success of any campaign. Social interaction can be applied to any brand’s online presence to help generate a deeper connection with the customer. This session will highlight current trends in social media, offer tips and strategies for moving beyond a basic social presence, show how to connect with your audience and what can be learned from the interactions, and review several examples of successful social media campaigns or programs.