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Misty Montano, 9 News KUSA-TV, CO
In today's world, every successful marketing and communication plan must include a toolkit to support social media. The toolkit starts with a four-step checklist and includes a social media tree built with free resources that shows who is using various social media, along with when and how. This session will provide a demonstration of how to create a social media toolkit, incorporating a campaign that is developed during the session.