MP3 Download: $12
Compact Disc: $16
12272 SU12NC - What Do Women Want?
Reaching women more effectively isn’t rocket science, but it is a little bit complicated and so very worth the extra effort. This session will cover how to communicate, market and advertise to reach and grow your customer base of women more effectively both on and offline. Seventy-eight percent of women in the US use the Internet for product information before making a purchase and 33% research products and services on-line before buying offline. Women account for 85% of all consumer purchases including everything from autos to health care. Properly armed with the right tools and training, you can increase your share of the largest and fastest growing demographic of buyers in the United States – women.
Thousand Oaks CA