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 12288 MO07N - Walk the Walk, Talk the Talk: Best Kept Secrets for Success in the Collision Industry $12.00   
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12288 MO07N - Walk the Walk, Talk the Talk: Best Kept Secrets for Success in the Collision Industry
Course Code:
Denise Caspersen, Gigi Walker
Event Type:
Conference Session (90-minute)
Women's Professional Development

Are you a woman new to the collision industry or the wife of a body shop owner?  Or, have you ever found it difficult to understand some of the terminology and resources available in this industry but felt uncomfortable asking for help?  This session will equip you with some resources and information that will help you succeed and speak with confidence to your employees and customers.  It will also give you the chance to ask questions about the industry and learn how other women have navigated through their challenges.

Sponsored by:  WIN


Denise Caspersen
Bedford TX
United States

Denise Caspersen is the Collision Division manager for the Automotive Service Association (ASA), a not-for-profit trade association representing automotive service and repair professionals. As division manager, Caspersen works directly with the elected division director and is responsible for the communication and activities of the operations committee. Caspersen coordinates various projects as directed by the committee, and also develops and maintains relationships with other industry groups to strengthen the association and its role in the collision repair industry. Caspersen previously served ASA as the association’s research management specialist. She has nine years of experience in the automotive service and repair sector conducting market analysis of various industry segments, formulating proprietary industry studies and supplying fact-based research on behalf of ASA.

Gigi Walker
Walker's Auto Body & Fleet
Concord CA
United States

Gigi Walker started out as a automotive paint technician at the age of 18, she opened up Walker’s Auto Body & Fleet Repair in 1988, catering to the fleet side of the industry from transit buses to police vehicles, currently she is the president of the California Autobody Association and is active in the collision repair community promoting small business success, in her spare time she does her laundry and cleans the house.


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