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 17221 - GREEN – It Benefits People and Business (Panel) - Trish Serratore $10.00   
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GREEN - It Benefits People and Business (Panel
Trish Serratore

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Is your company ready to go green? Really green? Or do you think being in compliance with federal, state and local regulations is enough? Has your experience with compliance led you to believe "going green" is time consuming, expensive and has little return on investment? The panel will discuss how to implement no- cost and low- cost green projects that reduced their operational costs and environmental impact. Leave with strategies for a "greening the whole business" approach. Become more environmentally responsible and gain a competitive edge in the new and emerging GREEN marketplace.

Trish Serratore
WIN Board Member
WIN Womens Industry Network
Leesburg VA United States

As Senior Vice President, Patricia "Trish" Serratore is the number two corporate officer within ASE and oversees industry relations, marketing and communications for the world's largest testing and certification organization. A 23-year veteran of ASE, Trish works with the various segments of the automotive industry including vehicle manufacturers, parts companies, trade associations and other groups to enhance industry support for the organization's entire voluntary technician and parts specialist certification programs. Before joining ASE, Trish was an account executive for Target Communications, a public relations/advertising agency in the Philadelphia area. She developed and implemented marketing, public relations and advertising activities for such accounts as Dana Corporation, NAPA Auto Parts and other national business-to-business accounts. Her career started at Motor Age Magazine, an industry trade journal, as the business editor. While there, she wrote and edited business management and merchandising articles and created a specialty column for the collision repair industry. In 2010, Trish was named to Automotive News 100 Leading Women in the North American Auto Industry. In 2000, Akzo Nobel selected her as one of the most influential women in the collision repair industry. And in 1994, Trish received the Automotive Hall of Fame's Young Leadership and Excellence Award for outstanding achievements in the automotive industry. She is a member of the International Motor Press Association, serves on the Steering Committee of the Certification Network Group and is a member of the Women's Industry Network (WIN). In her spare time, she enjoys spending time with her husband, Ken Gross, an international automotive writer/journalist, their two children and their 1932 Ford Hot Rod Roadster.


Jim Houser

Hawthorne Auto Clinic, Inc.
Portland OR United States

Along with wife, Liz Dally, Jim opened Hawthorne Auto Clinic 28 years ago. * Hawthorne Auto Clinic offers full health care coverage for all 9 full-time employees and their families. * Jim has seen a 100% increase his business's health care costs over the last 9 years. Health care premiums now exceed 18% of payroll. * In 2008, Jim joined the Oregon Small Business Council (now the Main Street Alliance of Oregon), a new network of small businesses focusing on addressing small business concerns in health care reform. * In 2009 Jim traveled to Washington, DC with other Oregon small business owners to meet with Oregon's congressional delegation, share his business's story, and discuss provisions to include in health reform to meet the needs of small businesses. * Jim's business, along with over 4 million other small businesses, now qualifies for the new health premium tax credit in the Affordable Care Act * In September 2010 Jim was invited to join an informal gathering with President Obama commemorating the 6-month anniversary of the ACA. * Jim was invited by First Lady Michele Obama to the 2011 State of the Union Address, and was recognized by President Obama for his business's commitment to providing health insurance for his employees. * Jim serves on the Oregon Health Authority's Insurance Exchange Consumer Advisory Group, providing input on exchange development from a small business perspective. * During the recent Oregon legislative session, Jim testified about health care before legislative committees on two occasions, preparing and presenting detailed testimony on key decisions to be made in the structure and functions of the health insurance exchange in order to ensure that it meets the needs of small businesses. *Jim is an ASE Certified Master Automotive Technician, with L1; C1 Certified Service Consultant and AMI Accredited Automotive Manager.


Rebecca Kirchdorfer
Downing Street Garage
Denver CO United States


Dan Lajoie
Sterling Autobody Centers
Natick MA United States


Michael LeVasseur
Keenan's Auto Body, Inc.
Clifton Heights PA United States


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