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 20551 - Marketing Fundamentals for Roofing Contractors - Nick Sabino $28.00   
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Available in 2 Formats:
MP3 Download: $28
Compact Disc: $28

Effective marketing brings customers to your business by showing them the benefits of using your company's services. To achieve results, you need a solid marketing plan that describes where you are now, where you want to go and how you plan to get there. Your plan should be in writing and have specific goals. This session will teach you the necessary components of an effective marketing plan. Learn about Deer Park Roofing's plan—a consistent, fun and effective long-term marketing plan. Session material will be presented at an intermediate level and is for both commercial and residential contractors.

Learning Objectives:

1. Learn how an effective marketing plan can increase sales

2. See specific examples of marketing initiatives that include Advertising, Direct Mail, Company Literature, Public Relations, Trade Shows, Internet, Networking, and Customer Service

3. Set goals and learn how to make each part of your marketing plan successful

4. Measure lead generation and determine an improvement plan

Speaker(s): Nick Sabino, President, Deer Park Roofing Inc.

Target Audience: Commercial Contractor, Residential Contractor, Metal Contractor, Sales & Estimating, Owner/CEO/General Manager

Nick Sabino,President, Deer Park Roofing Inc., is responsible for commercial sales, marketing, management and estimating. Nick graduated with a bachelor's degree in mathematics from Xavier University, Cincinnati.


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