Format: MP3 Audio Download or Compact Disc

Presenter: Michael Barata

This discussion puts forth a thought provoking perspective for any business in any industry - If you do not care about the why of social media, you certainly won't care about the how. This session is intended for all levels.

1. Discuss the importance of social media and why you should care.
2. Explore business's authentic voice.
3. Discuss the human and resource investment needed for social media.
4. Engage social media with a purpose instead of a pitch.