Color, Style, and Floor Décor - Geography Matters
Annette Callari
Format: Video of Slides with Synchronized Audio

What customers like is highly influenced by where they live. The research is in and designers need to know that there are definite color and style preferences as they pertain to specific regions of the country. Significant "trend threads" are conclusive that local environment contributes greatly to floor covering choices.

At the end of this session, participants should be able to:
Describe the psychology of specific colors
Recognize how historic colors have become regional "foundation" colors
Analyze 2014-2015 emerging colors and which region(s) support those colors
Assess floor covering choices by region