Format: Audio

Allan Curtis

A solid online presence is crucial to your business; yet getting started is often a challenging and intimidating prospect. In this course, Al and Sandi of Legendary Escapes and Ask the Pool Guy share the techniques they have used to turn their company into a highly sought-after niche hybrid pool company with a national reputation.

Learning Objectives:

• Define the specific brand goals they want to create for their company, whether that?s defining a market niche, expanding their territory or growing their current business with more sales.?
• Understand and apply the principles of Organic Marketing to improve their website and social media profiles through the strategic use of photos, videos and written copy.?
• Create a daily plan of action for building engagement, leveraging referrals and growing their exposure online using some simple online tools and strategies? that anyone with basic computer experience can master.?
• Use their growing online exposure to position themselves as the go-to experts in their niche and a regional resource for pool owners.

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Target Audience: Builder/Installer, Consultant, Contractor/Subcontractor, Distributor/Supplier, Retailer, Service/Maintenance