Presenter: Chuck Vigeant

Format: Download MP4 video of presentation slides and audio

In this session we?ll cover business metrics that matter. We?ll help you focus on what matters by defining four pillars of business analytics. How much does it cost to acquire a customer, what is the lifetime value of that customer, how much It costs to produce products and services, and how much money the business is (or isn?t) making. By mixing financial and non-financial analytics, you can provide clients with inspired knowledge that will help them improve their business results.